Max Flavour - local Georgian food brand
Julia Shtogren - concept and character design
Artem Bobkov - animation
Create a promotional illustration and animation for a new brand product - which are salads in jars. The illustration should be easily divided into three parts, each featuring one of the brands founders.
Make an animation of a town square where the center of the composition is a jar of lettuce. Around it, ordinary city life unfolds.The characters are the target audience of the brand - young people who lead an active life, care about health and nutrition, but have no time to cook at home.
A visually rich and character-driven animation that became the centerpiece of Max Flavour’s product launch campaign. The illustration was successfully split into three cohesive segments, each spotlighting one of the brand’s founders and reflecting their unique personality. The content was used across the brand social media, significantly increasing brand recognition and customer engagement among young urban audiences.
